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Meanwhile, at your brand…

Explode Publicly. Go from “Who?” to “Oh, them.”

A social media team that learns your brand, makes your posts and reels, publishes them and gets better every week.

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You approve. The team does the work.

The Lead, waving

We’ve got your
week covered!

Meet the crew

Seven specialists. One brand: yours.

How a week goes

Six panels. Every week.

  1. 1. Foundation

    Foundation

    I read your website and your Instagram. You make pottery by hand, right?

    SSlow Kiln A small pottery studio. Calm, warm, a little nerdy about clay.

  2. 2. Growth Plan

    Growth

    Start on Instagram. Grow people who buy handmade. Three themes.

    Growth Plan · Instagram More followers who buy handmade pottery Made by handGlazes

  3. 3. Create

    Creative

    Five posts written, pictures made in your look.

    Every mug starts as 400 g of clay. Why no two glazes come out the same Wheel to kiln in 30 seconds

  4. 4. Publish

    Scheduler

    You said yes, so it’s booked: Tuesday to Saturday.

    TueEvery mug starts as 400 g of clay.Instagram08:30 ThuWhy no two glazes come out the sameInstagram19:00 SatWheel to kiln in 30 secondsInstagram11:00

  5. 5. Learn

    Learner

    The glaze carousel got saved the most. Real numbers only.

    Reach per postExample Why no two glazes come out the same Every mug starts as 400 g of clay. Studio open day. Bring your hands. Wheel to kiln in 30 seconds

  6. 6. Improve

    Lead

    Next week: more glaze stories. Okay with you?

    Made by hand · 5 posts
    Every mug starts as 400 g of clay. This week we follow one from the wheel to your shelf.

A tour of the app

The crew shows you round. Real screens.

1. Your Monday morning

Shown with VP Culture Club, a music and dance school
The Explode Publicly Home screen for VP Culture Club: a three-line brief, last week’s best post, this week’s posts by day and what worked.
The Home screen on a phone for VP Culture Club: last week’s best post, the brief and this week’s posts.

Open the app and I’ve already written your week up:

  1. Your brief: what happened and what’s next, in three lines.
  2. Last week’s best post, front and centre.
  3. This week: every post on its day. Empty days are still in the works.
  4. What worked, counted from the platform’s own numbers.
LeadRuns your week. Asks before anything big.

2. Your Growth Plan

Shown with VP Culture Club
The Growth Plan screen for VP Culture Club: the current milestone of 600 new followers, progress against pace, what to do next and the season ahead.
The Growth Plan screen on a phone for VP Culture Club: the milestone, progress against pace and what to do next.

I write the plan, then keep score:

  1. One milestone at a time, counted in real followers.
  2. Where you are against the pace you need.
  3. The next step, always one tap away.
  4. The season ahead: your offers and the days your audience notices.
GrowthWrites your Growth Plan and picks where to start.

3. Your pictures

Shown with Raw Origins, a filter-coffee brand
The Image studio for Raw Origins: a poster with editable words, the list of versions, the steps the picture was built in and the brand’s fonts and colours.
The Image studio on a phone for Raw Origins: the poster, its versions, its word layers and the brand fonts.

I make the pictures. You get the final say:

  1. Tap any word on the picture to change it. Words are free to change.
  2. Every version is kept, so you can always go back.
  3. See how the picture was built, and redo just one step.
  4. Fonts, sizes and colours from your brand.
CreativeMakes pictures, posters, carousels and reels.

4. Your reels

Shown with Raw Origins
The Reel studio for Raw Origins: the reel preview, its scenes on a timeline, the spoken line for one scene and the brand voice.
The Reel studio for Raw Origins: the reel preview, its scenes on a timeline, the spoken line for one scene and the brand voice.

Reels are scenes on a timeline, in your voice:

  1. Watch it exactly as it will post.
  2. Every scene on a timeline. Tap one to change it.
  3. Change a line and only that line is voiced again.
  4. One voice for your brand, every time.
ContentWrites every post in your voice.

Real Explode Publicly screens with work the team made for two of our brands, VP Culture Club and Raw Origins. The numbers in them are samples.

Every week you get

  • A Growth PlanWhat to grow, where, and the few themes worth posting about.
  • A content seriesPosts written in your voice, ready to read and change.
  • Pictures and reelsPosters, carousels, photos and reels made from your own products.
  • A calendarEvery approved post on the right day. Nothing goes out without your yes.
  • ResultsWhat each post really did, and what changes next week because of it.

Pricing, the short version

Plans from $49.90 a month. Pictures and reels use credits, so you pay for what the team makes.

Full pricing page coming soon.

To be continued… every week

Let’s make you known.

Give the team your website. Nothing is posted until you say so.

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